LEMONADS © 2024
MOTION SHOWREEL
This showreel presents the visual and motion language designed to reflect LemonAds’ creative approach: clean, high-cla​​​​​​​ss and performance-driven. The animation style follows a dynamic yet controlled rhythm, combining smooth transitions, structured cuts and precise timing to maintain clarity while enhancing visual impact.

The visual direction focuses on elegance and simplicity, avoiding excess while keeping the movement energetic and engaging. Each animation was crafted to guide the viewer’s attention with intention, using hierarchy, pacing and motion flow to deliver information efficiently across different layouts and ad structures.

The result is a refined motion system that balances creativity and performance, translating LemonAds’ identity into a cohesive sequence of animations built for clarity, rhythm and high-end visual appeal.


Creative Director: Max Brandt
Design & Storyboard: Paulo Rogério
Motion Design: Klayton Fadul
Sound Design: Theo Wiechmann
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