Challenge: Transforming the Escritório Inteligente brand into a modern, powerful brand with an aesthetically pleasing look that primarily captures its target audience.
Escritório Inteligente was born from a clear purpose: to transform, empower, and give protagonism to the accounting profession. Through its method, it manages to convert a large volume of operational work into strategic data for accountants to interpret.
Objective: Updating the brand's visual and verbal identity so that it is consistent in its communication and essence.
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/e4b7c33b-bf99-42a9-8217-57c48ae26dbb_rw_1920.gif?h=5f883143917f3abc3fba48b060309487)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/51d65646-5fbf-4a71-996b-6dda2b104571_rw_1920.gif?h=0cd50bb5affa5c69c0f2e0be98ef5c27)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/c325599d-f72c-4ee0-b89e-0d96b355b53f_rw_1920.gif?h=25514dd422712451a74dba3e046a5ebe)
Brand Platform
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Why do I exist? (Purpose)
To transform and empower the accounting profession through our method and, of course, reinforcing our culture of collaboration and continuous development.
How do I behave? (Personality)
I am very helpful and focused on the proposed objectives.
I am a dreamer, believing in change and the evolution of people and processes.
What do I believe in? (Values)
Empathy is our key with people.
Passion in solving through our processes.
Innovation in technology with simplicity.
What do I deliver? (Positioning)
We convert any financial system into accounting, enabling accountants to become protagonists as consultants and managers of the data coming from the platform.
Tone of Voice:
For decision-makers (companies) - Convey seriousness without losing the modern essence of the brand, with a gentle tone.
Accounting professionals - More casual language, making them feel embraced by EI (Brand Name) and building that relationship of trust. More energetic tone.
Employees - Casual language, always reinforcing the company's purpose, deepening emotional bonds. Closer and welcoming tone.
Taglines:
The intelligence of technology in accounting.
Make your accounting intelligent (main).
Together with you, changing your accounting.
Counting smartly.
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/3c647846-91ac-4158-bfb9-1c2b9aedd171_rw_1920.gif?h=b5b03d106f5027fa4dbbe83f5a0e43b2)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/7ccdd095-e4bd-44de-92c9-b10895feb8fc_rw_1920.png?h=88b147b6fa2ff1d5b4249fbaa328647a)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/2bd57172-d555-457e-a006-626c3e142ab6_rw_1920.gif?h=db823dd1eaf4baba31d72c5846c3de94)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/106b8dcc-e8d9-4029-aecd-732e36f35d29_rw_1920.jpg?h=80c3880c69c63a7bf1f29412e82a40ae)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/23907cbb-cade-4cfa-8223-5de35f84140a_rw_1920.gif?h=5568f2b1ee6de8bda3243e0a1d8dd699)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/ec8c96bf-c15c-40f5-85a0-e2e0ae491288_rw_1920.jpg?h=ce7a5c98d9cbead9adfc86d33b0bdb8b)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/7381205e-9174-487e-a9a4-29fea8a4640c_rw_1920.png?h=405acdb923316cc4e9f8187164fb1f35)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/d0f7fa8f-0832-4947-9ea4-15bda6aa6587_rw_1920.jpg?h=ac0fc09a5eeec4e527930c23471f2695)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/b5459660-fd80-4634-9075-a72d64262bf0_rw_1920.gif?h=a1f62f723649e4fb4ca46169756deaf6)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/a5941da3-803f-4ad8-b339-cac5d91df759_rw_1920.gif?h=3021ce4cd807c68f83176e533b286412)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/3460888f-341a-4589-bfd5-5a82caca4e41_rw_1920.png?h=b4cac54435b63e552bfdf5b21b4341a8)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/7a812e94-00c4-4e5c-898c-e5a1af17d4fa_rw_1920.png?h=d83f82558c37256fa0d0b35362b14735)
![](https://cdn.myportfolio.com/e59077f8-6e3e-4d10-a39e-f24080be08a1/bc1b263a-1067-458a-9b3a-7b597049f0bc_rw_1920.png?h=b0a475743adc579e2f8e1042deb80612)
Branding Direction: Diego Mourão
Brand Strategy: Joyce Lima
Logo Design and Art Direction: Klayton Fadul
Case Art Direction: Alison Almeida & Klayton Fadul
Case Copywriting: Joyce Lima
Motion: Klayton Fadul
Client: Escritório Inteligente
Brand Strategy: Joyce Lima
Logo Design and Art Direction: Klayton Fadul
Case Art Direction: Alison Almeida & Klayton Fadul
Case Copywriting: Joyce Lima
Motion: Klayton Fadul
Client: Escritório Inteligente