Challenge: Transforming the Escritório Inteligente brand into a modern, powerful brand with an aesthetically pleasing look that primarily captures its target audience.

Escritório Inteligente was born from a clear purpose: to transform, empower, and give protagonism to the accounting profession. Through its method, it manages to convert a large volume of operational work into strategic data for accountants to interpret.

Objective: Updating the brand's visual and verbal identity so that it is consistent in its communication and essence.

Brand Platform
—​​​​​​​
Why do I exist? (Purpose)
To transform and empower the accounting profession through our method and, of course, reinforcing our culture of collaboration and continuous development.

How do I behave? (Personality)
I am very helpful and focused on the proposed objectives.
I am a dreamer, believing in change and the evolution of people and processes.

What do I believe in? (Values)
Empathy is our key with people.
Passion in solving through our processes.
Innovation in technology with simplicity.

What do I deliver? (Positioning)
We convert any financial system into accounting, enabling accountants to become protagonists as consultants and managers of the data coming from the platform.

Tone of Voice:

For decision-makers (companies) - Convey seriousness without losing the modern essence of the brand, with a gentle tone.

Accounting professionals - More casual language, making them feel embraced by EI (Brand Name) and building that relationship of trust. More energetic tone.

Employees - Casual language, always reinforcing the company's purpose, deepening emotional bonds. Closer and welcoming tone.

Taglines:

The intelligence of technology in accounting.
Make your accounting intelligent (main).
Together with you, changing your accounting.
Counting smartly.



Branding Direction: Diego Mourão
Brand Strategy: Joyce Lima
Logo Design and Art Direction: Klayton Fadul
Case Art Direction: Alison Almeida & Klayton Fadul
Case Copywriting: Joyce Lima
Motion: Klayton Fadul
Client: Escritório Inteligente
​​​​​​​




↑Back to Top