PROP © 2023
MOTION BRANDING SYSTEM
MOTION BRANDING SYSTEM
Prop is a bridge between scientific innovation and the business market. For this project, I was responsible for the entire motion branding system, including the logo animation, screen animations, and showcase creation. The goal was to design a motion identity that precisely reflects the brand’s values of innovation and collaboration.
To capture this essence, the motion system was built around precise transitions and impactful compositions, expressing the connection between science and business through dynamic and cohesive visual language. The animations communicate clarity and modernity, enhancing the brand’s role as a strategic enabler of innovation.
The result is a motion branding system that reinforces Prop’s presence, delivering compelling and engaging animations that effectively communicate its mission in a visually strategic and captivating way.
Motion Graphics: Klayton Fadul • Visual identity: Revelatio Studio • Creative Direction: Arthur Galvão
