MAYA MUSIC ®
Clara Maya is a DJ and music producer who transforms each set into an immersive sensory experience, blending Brazilian references, remixes, and fluid mashups into an energetic, sensual, and memorable atmosphere. More than music, her presence represents movement, authenticity, and disruption, expanding space for women in the electronic scene with confidence and a strong artistic identity. The challenge of this project was to translate this complexity into a bold, recognizable brand system built for digital environments, capable of expressing personality, sophistication, and impact without relying on common clichés from the music industry.
The solution is rooted in a bold uppercase typeface with subtle distortion, combining strength and sensuality through rounded curves and controlled tension to create a distinctive visual signature with immediate presence. The color palette of black, vibrant pink, orange, and purple balances mystery, empowerment, and energy, while the editorial photographic direction, defined by high contrast and warm, immersive lighting, reinforces intensity and magnetism. The result is a cohesive, daring, and memorable visual identity that visually translates the experience Clara delivers on stage: transformation, vibration, and attitude.
Visual Identity: Vitor Linhares
Design: Vitor Linhares, Vitor Matosinhos
Motion: Klayton Fadul
Motion: Klayton Fadul
